Black Friday - our approach

Black Friday at Esska: A Thoughtful Approach to Sales

We believe in being transparent about why we participate in Black Friday.

Lots of brands have a love-hate relationship with Black Friday, but we see it as a way of helping you find the styles you love at great prices, while helping us make room in our warehouse for new collections.
We use this event to balance our stock levels and make space for future collections. Discounts will vary depending on seasonality,  product lifecycle (styles or colours we might be discontinuing) and availability.

Pre Black Friday Promotion.

As a small business, handling a huge volume of orders in one go really puts a strain on our warehouse and customer service team. That’s why this year, we’re doing things a little differently
From 6th November, and continuing for two weeks, we’ll be offering a series of mini promotions on selected styles. Each promotion will run for 48 hours, giving you an early chance to shop key style at fantastic prices before the main Black Friday event.
Every style included in these promotions will also be part of our Black Friday sale, so if you spot something you love, don’t wait – shop now to avoid any disappointment.We’re kicking off with a series of boot promotions, followed by shoes and finally some trainers and sandals. By spreading out our offers, you’ll find that perfect pairs before the Black Friday rush and we’ll be able to flatten out the Black Friday peak - win, win!

Will core styles be in the Black Friday Promotion?

We’ve been asked by lots of you whether Charlie and other well-known Esska styles will feature in the Black Friday promotion. The honest answer is they won’t.  There may be the odd single pair that’s sitting alone in the warehouse that needs to find a home, but generally our core styles will not be part of Black Friday.